Have you ever wondered how you can get informed automatically when someone talks about you, your products or your content on blog, forum, news, etc…?
If you are thinking the reasons to monitor everything about you, here are 2 main reasons out of a dozen:
- Reputation Management: You will need to know when people criticize about you or your products so that you can response properly to your prospects / customers.
- Relationship building: If you have a product or a blog, it is not uncommon to see people discuss or promote on their blog or forum. So, it is now your chance to find out the buddies and build relationship with them because they are genuinely interested in you. You will be able to provide things they wish to have in order to promote your products. You will also know the places you should spend more time to mingle around to attract some traffic.
Ok. Now, you know why you will need to monitor everything about you on the web, I am not asking you to Google all the relevant keywords about you and manually go through every single results because this is just too time consuming. Instead, use Google Alert!
What Is Google Alert?
Google Alert is a free service by Google that allows you to monitor the content you desire on the web. Check out the simple layout and all you need to do is to key in any search query you would like to monitor, select the result type and the frequency. Eventually, you can have the results delivered to your email address whenever your search queries are indexed on Google.
Some Typical Applications
Some of the search queries you might like to monitor are your name, brand, products, competitors, competitors’ products, etc…
If you find people praising your products, it is time for you to thank them and ask them if they would like to promote the products to earn some cash via affiliate marketing.
If you find affiliates promote your products on forum or blog, you can thank them and ask them if there is anything you can do to help them such as to provide more banners, swipe email, PPC keywords, etc…If they need help on specific affiliate marketing techniques to promote your products, you can also help them in order to help yourself so that you will get more revenues via affiliate traffic.
If you find people discussing your blog post content, you can chip in your opinion by answering the comments on the blog. This is a great way to strike a relationship with the blog owner and readers.
If you find people complaining about your products or defame you, it is essential to find out the reason and sort it out accordingly.
Sometimes, I will also setup a topic I am interested to follow such as Google Panda, Google Penguin, etc… so that I can keep up with all those Google algorithm update.
I will also setup some keywords that are related to my blog so that I can comment on the blog right after the blog post published. This is a under the radar technique to be the first one to comment. The first commenter usually gets more attention (quality is a must) and hence will get you more traffic in return.
Check out the short video below to see how I use Google Alert:
How do you monitor and track everything on the web? Feel free to share your thoughts below by leaving a comment.