I always amazed to find that there are new courses coming out everyday on Clickbank, Warrior Forum and other market places. I don’t think it is going to slow down or end anytime soon. Initially, I thought mainly because there are tons of niches and hence lots of different product creators. Boy was I wrong…
In fact, majority of the products are dominated by the same product creators. Then a question come to me naturally – how do people launch a product every week or every fortnight? I am sure there are a lot of duplication somewhere among those products by different creators. After I bought into hundreds of courses, I realize 1 thing – the product might be similar but certainly every sales letter is unique and each has its own angle and story. This is the power of a sales letter!
This is applicable to blog post as well. Just think about the blog post you have read related to traffic generation or any other topics. Did you find the techniques are unique for every blog post? Definitely no. However, each blog post is generally unique and have its own angle and story to tell.
Why Storytelling Is Important?
First of all, people like reading story and it build rapport immediately with the reader. Story is a good way for readers to relate themselves or people they know. Also, it provides a whole new way for you to market your products and brands. Therefore, if you look closely, every good sales letter has its own angle and story.
People will pay attention for story and that’s one of the major purpose of a sales letter. Indeed, people spends a lot in novel and movies. Most importantly, story helps to tap into emotion. Emotion is the ultimate power for selling.
Now you know the benefits and you might wonder how these can help you to market your own product. I will list down some of the typical “angle and story” that I have come across below so that you can put them into practice immediately.
Typical Angle And Story
If you would like to market a traffic techniques such as article marketing, press release and blogging traffic, it will be wise to come up with your own perspective, story or angle. Of course, those need to be based on facts and I am not asking you to fake the story just for selling purpose. If you are getting x amount of visitors per month based on the techniques, you can craft out your story based on that, like “Watch How I Drive 59879 Visitors / Month For Free With Techniques”. Immediately, people know the benefit of your product and it is really exciting!
If you have made some money with these traffic sources, you can highlight your story – “Case Study – $XXX/Month With Free Traffic Sources In 21 Days”. Remember, your story or angle will need to draw the eye ball immediately and hence this type of case study is a good fit because it spells out the benefit instantly!
If you want to drill down further, you can focus on ONE big benefit of your technique such as “Watch How I Triple My Click Through Rate In Every Article I Published With These Sneaky Trick”, or How I Get The First Page Ranking With All My Press Release In Less Than A Month”.
Do you see the angle that I come from? These are applicable to sales letter, blog posts, free report, presell affiliate site, review site, etc…
Once you have your selling point, you can craft out your story based on that. You can start off by sharing the problem and the pain you went through, agitate the pain, and come up with your solution to solve the pain and problem and sell them the benefits. These are the basic steps of crafting out your story in the sales letter.
If you follow this fundamental of this storytelling formula, your sales letter will be in good shape. Of course there are a lot more to learn with copywriting techniques to trigger the emotion of the readers to increase the conversion rate. Start practising to write your story and learn from the mistakes to improve along the way.
What do you think about storytelling and bloggers & marketers? Let me know your thoughts by dropping your comment below.