Do you remember the days when there are tons of crappy $37 product launches in ClickBank almost every other days? If you are on the lists of a few ‘gurus’, you will certainly get bombarded by a few dozens of emails that promoting the same product offer.
Do I hate ClickBank Products?
Don’t get me wrong, I am not an anti ClickBank fellow. In fact, I have bought a couple of great quality ClickBank products and I do promote some of the products from ClickBank. What I didn’t like is that many marketers blindly launch the products just for the sake of launching and making good money and what’s worse was that many big name in the internet marketing industry also blindly promoted the products without actually reviewing them.
I understand that based on their big list, a single blast of the broadcast email will be able to bring them a couple hundreds of sales, which translate into at least thousands of dollars! Despite the instant money they generated, the certainly lost the trust from some of their subscribers.
Promoting products via email is totally fine and I love to be informed with great quality products to further develop myself to gain an edge in this competitive industry. However, one should only promote a product that he/she had reviewed and think will add value to the subscribers, in my honest opinion.
Warrior Forum – Warrior Special Offer
During that time, affiliate promotion generally was not available in the Warrior Special Offer (WSO) and all the revenue generated are completed belongs to the product owner. Hence, I didn’t get many recommendations of WSOs via email. Surprisingly, there were still a few marketers that would recommend awesome products to me out of their goodwill (they don’t earn any commission).
Since Mike Lantz incorporate affiliate promotion via WarriorPlus in the early of 2011 (correct me if I am wrong), the traffic to warrior forum shoot through the roof, as shown in the snapshot of Alexa Traffic Rank below:
I don’t have any solid proof here regarding the increment of Alexa Traffic Rank is directly related to the incorporation of WarriorPlus affiliate program but I certainly receive a lot more recommendation for WSOs. Again, nothing wrong with promotion of WSOs and in fact some of them are top notch quality product.
For those of you who are not familiar with what a WSO is about, it is basically a special offer only available on Warrior Forum. If you have existing products on ClickBank and you can also launch in WSO but you need to make the offer exclusive for WSO such as to have a huge discount not available everywhere else. The price of a WSO is usually range from $5-$27 (Most of them is below $10), so it is a lot more affordable than the usual ClickBank product.
There are quite a number of products are originated from WSO before they are out on ClickBank. Why product creator is doing this? There are quite a few advantage to launch in WSO:
1. High Traffic Sites With Buyers
WSO is a high traffic thread and it is not unusual to have 2,000-5,000 on WSO at any moment. That means that these are the hungry people who are eager to click the buy now button when your product satisfy them.
2. Testimonials Collection
As it is a forum, people generally leave comments in the thread you created for your offer and there will be quite a number of comments. So, it is a lot easier to collect testimonial from the WSO.
3. Higher Conversion Rate
Though the pricing is generally low comparing to ClickBank, the conversion rate for the product can be as high as 20-30%. Check out a typical conversion rate of some products:
Does the conversion rate surprise you? That’s the power of WSO! Of course, the refund rate is generally low comparing to ClickBank.
What’s The Problem of WSO?
If you have been in the Warrior Forum for a while and bought enough WSOs, you will notice that most of the reviews of the WSOs shown in the thread itself are useless. It is hard to get value from the review left on the WSO thread.
I’m not talking about fake review created by fake users with a few posts (some of the WSOs do have that). I am talking about the normal thread by the real users (with hundreds of posts and thanked). Most of the reviews are for forum marketing purpose without adding value, and I can’t buy the product based on the reviews.
So, you basically need to delve in to scan through every single thread and not just to read the “review” and “testimonials” provided. Throughout the thread, you will notice if the product owner respond to the question (mostly they will or they will be out of business) and some of the “real review” and “feedback”. Then you can decide for yourself if that is suitable for you.
I have bought quite a number of WSO of the day that are recommended by lots of marketer I trusted initially but end up with disappointment. Fortunately, the price is generally very affordable (i.e. less than $10).
Before the incorporation of the affiliate program with Warrior Plus to WSO, the recommended WSO is typically an excellent deals. Now, I just feel like most of the products are just another offers, just like ClickBank’s, but a lot cheaper. Having said that, there are still good product out there but just need put in some effort to dig them out.
So, what is your view on WSOs on Warrior Forum? Do you feel the same as as me? Feel free to leave me a comment below!