If you have been online for a while, you must have seen some of the Youtube videos, Facebook fan pages, blog posts, etc…go viral in a very short period of time. You might wonder this is because they have really great content. Yes, this is one of the essential criteria.
You definitely need to produce quality content, be it funny, educational, controversial, etc…to create more buzz to your campaign. However, I am sure there is a lot more quality content hidden out there without getting any attention. Have you thought about how did the content go viral in the first place? Assuming you are not well known in your industry, you don’t have a big list to send notification to them about your new content and you basically a mediocre, who just create a great piece of quality content that can add tons of value to other people. How can you make your content go viral? One of the answers is crowd sourcing.
Crowd sourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), though an open call, according to Wikipedia.
Application of Crowd Sourcing
I am not sure if you can imagine having a large group of people, each writes a short review of your content in their blog, with a link back to your campaign (be it video, fan page, blog post, etc…). How much exposure would you get if there are 100 people do that? Of course, each task performed will be rewarded and the good thing is you can decide how much you are willing to pay for each little task.
You can also ask a group of people to bookmark your page using Digg, Delicious, StumbleUpon, etc…When you have a catch title with informative description, you can easily get a lot of “vote” from each social bookmarking site. Remember, you need to generate buzz to your content so that other people can discover it easily. People tend to check out the current hot stuff. When they see the thread was “dug” 100 times already, they are more likely to check out thread. If the find it beneficial, some of them will help to spread the news further. This is how your content will go viral!
When you start a thread with great content, which will help to solve the problems of your prospect, you will want to make your thread as hot as possible. This is where crowd sourcing can do for you. Once the thread receives a lot of reply and views, it will definitely attract a lot more viewers.
You can also use crowd sourcing in Facebook like, Youtube like, blog commenting, etc… These are some of the typical tasks you can ask people to do. Be creative and think of some tasks that you can leverage the power of crowd sourcing and let the mass crowd to do the job for you! Now, you might be wondering where can you find these sort of good deals for crowd sourcing?
Crowd Sourcing Sites
There are 3 popular crowd sourcing sites you can post your task with very cheap rate per task in the following:
You can also browse at these sites to get some more ideas how you can use the power of crowd sourcing.
Be sure to check out their guidelines before you posting your jobs and make sure you comply with their guidelines.
Benefit of Crowd Sourcing
Think about your objective before you start crowd sourcing, be it to make your campaign go viral, SEO link building, establish your reputation, etc…If your viral marketing campaign is working, do you have a proper sales funnel to make full use of the campaign? You need to know your matrix (such as conversion rate, opt-in rate, profit margin, etc…) before you proceed to scale up crowd sourcing campaign.
To get the most out from crowd sourcing, firstly you really need to have quality content that is expected to generate a huge buzz. So, do focus on crafting great content with unique selling points such as hilarious, controversial, highly educational, etc…
Now you know one of the little known secret to create your viral campaign. I urge you to take actions and try out the crowd sourcing. Let me know how you go about it by leaving a comment below. Look forward to hearing from you.