It has been more than a week since Google announcement of their algorithm change in February 2012. There are in total 40 changes highlighted in the announcement. Out of those 40 changes, one of them, which I am concern on, is extracted from Google announcement:
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
They didn’t specifically mention the method of link analysis they turn off, as usual, but I suspect the turn off would not benefit to majority of the SEO link building. I am actually waiting to see some impacts on the SERPs to include in this post. Hopefully, this is only a minor change and would not have any major impact on the link building effort.
A lot of people are guessing that it might be related to the anchor text, Page Rank or any other possibilities that we can think of. However, it is really hard to tell based on their update as there could be some other characteristics of links that we are not aware.
Is there anything else we can do? Well, not really. We can only work on whatever is working and wait until we know more about what Google discontinue on the link analysis. I am not going to list out a series of link building techniques or on page SEO in this posts. If you would like to find out more on the current working SEO strategy, I encourage you to take a good read of my 2 posts on SEO below and implement accordingly:
- 10 Critical On Page SEO Factors You Can Apply Immediately
- 12 Off Page SEO Techniques To Build Backlink To Your Website Part 1
Traffic is the blood of the online business, no matter you are a blogger or marketer. Everyone is looking to increase traffic because you need traffic to survive. SEO is currently my favorite but I am getting more concern about SEO every time Google update their algorithm. Don’t get me wrong, I am not using some black hat SEO to manipulate the ranking.
However, according to Google, the best way to get links are:
The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.
Also, Google did not provide any guidelines to show us that to what extent the link building activity is considered to be “link schemes”. If you run a online business, I bet you won’t just sit back to produce good quality, wait for people to discover it and hope that they can link back to you. Quality content is a must because ultimately the content are for human to read, not just for search engine. There are whole bunch of promotion activities that you can and will do to promote your content.
Does it mean I will quit SEO? Not at the moment. It is rewarding for my hard work and still working for me. So, I can only suggest that just focus on the SEO techniques that are working now and do it fast while you can still enjoy the fruits. SEO is a constant changing industry and now your job is to provide quality content to human and to please Google at the same time.
Never put all eggs in one basket is something everyone need to think about it. If your business relies on only 1 stream of traffic, you are at risk although you might not be affected now. So, on top of SEO, I am also using video marketing to increase traffic and testing some paid traffic sources. Paid traffic such as banner advertising, PPC, PPV are a lot bigger than SEO. These are the traffic that can easily be scaled up. The key is to diverse the traffic and stop relying on only one traffic source otherwise your business will be at risk.
Did you notice any SERPs change since the Google announcement in Feb 2012? How do you position yourself to fight the SEO game? Love to hear your thought.