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Categories: SEO

What Is Link Wheel?

For those of you that are not familiar with link wheel, it is basically a SEO link building strategy that is very popular and will help your website to rank on front page of Google.  An example of a typical link wheel linking structure is shown below:

Link Wheel

How Link Wheel Works

  1. The link wheel consisting Web 2.0 sites such as blogs, social network and article directories will inter link to each other as shown above and each point back to your money site.
  2. Articles submitted to these web 2.0 sites will contain 2 links, 1 will point back to the money site and the other link will point to the subsequent Web 2.0 site where the article is published.
  3. Subsequently, these web 2.0 sites are promoted via different kind of 2nd tier backlinks such as social bookmarking, RSS, forum profiles, etc…

Due to the structure of link wheel, it is extremely powerful in the eye of Google. However, this also leaves a foot print and Google will know that you are creating link wheel to promote the site purposely. Therefore, this traditional type of link wheel is not as effective as before. Instead of doing the old way, I would like to introduce you a new and safer link wheel strategy that works for me.

Proven Link Wheel Strategy

The link wheel strategy I am about to show you is very similar to the traditional type, but with minor tweaking to mitigate the risk of get caught up by Google. Check out the twisted link wheel strategy below:

Link Wheel StrategyAs you can see above, the basic linking structure is still the same. The only difference is that instead of inter link these web 2.0 sites in a circle, we will terminate at one point before forming a circle. In this example, we terminate at Zimbio. Also, this link wheel will all point the link to a new web 2.0 sites instead of the money site. This is to protect our money site in case being penalized by Google if overdone. Eventually, the nominated web 2.0 site (can be any web 2.0 site that different from your link wheel network) will point to our money site.

So, in short, only 1 link will point to the money site for this link wheel strategy. However, this is a powerful link that has been promoted by the link wheel and hence all the link juice will get passed down to our money site eventually. The benefit of having this type of link wheel structure is to that your money site is safe guard.

This is only 1 network of link wheel that point to our money site. Once you finish it, you can create the second network, the 3rd, etc…to scale up the effort. However, bear in mind that when you create the subsequent network, you will need to pick different Web 2.0 properties to mix it up so that it looks natural.

List of Web 2.0 Sites Suitable For Link Wheel

The following web 2.0 sites are arranged in according to page rank, from PR9 to PR6. These are the sites that are extremely popular and trusted by Google.

  • WordPress
  • LiveJournal
  • Tumblr
  • Wetpaint
  • Xanga
  • Wikispaces
  • Squidoo
  • Hubpages
  • Zimbio

On top of the list of web2.0 sites shown above, you can add in your favorite article directories to mix up the link wheel network.

Content for Link Wheel

Without further to say, unique content is the best, especially after the Google Panda update. However, if you would like to save some time and money for your content, I would suggest you to use a unique article on the nominated Web 2.0 site (where it points to the money site) and spin the content to at least 50% to 60% and submitted to the web 2.0 sites forming the link wheel. You can easily spin the content with The Best Spinner, a product by Jonathan Leger. However, do make sure the spun articles are at least readable.

This way, if you create one link wheel network, you only need 1 unique content + 5 spun articles. This will save you some time and money. However, if you can I would still encourage you to use unique content for all of them since unique content is Google’s baby.

Link Wheel Done – What’s Next?

Backlinks To Link Wheel

Good. After you have completed your first link wheel, you will need to start promoting the link wheel by building some backlinks to the web 2.0 sites forming the link wheel! Just think of any way you prefer to build backlinks to them, such as blog commenting, forum profiles, social bookmarking, RSS, etc…

When I build the backlinks to these web 2.0 sites forming the link wheel, I do not worry too much about the quality of the backlinks since these type backlinks are 3rd tier backlinks to a Web 2.0 sites, which will not hurt your money site. What I usually do is to order a few Fiverr Gigs on blog commenting and forum profiles backlinks to save my time.

Content Update for Link Wheel

One thing to take note is to update the web 2.0 sites forming the link wheel so that there are fresh content comes in from time to time. I will update it like 2 times a month or at least once per month.

That’s a basic overview of a link wheel strategy that works for me.

Your Voice

Do you create link wheel? Feel free to share your experience on link wheel by leaving me a comment below.

To Your Success,
Ming Jong Tey

40 Responses to “Proven Link Wheel Strategy That Will Protect Your Site”
Read them below or add one

  1. An Interesting Post. Thanks for the ideas and guidance about Link wheel. Its very informative by the above clarifications too.

  2. Rocky says:

    Hello Ming and People Thanks for your ideas. I am a newbie SEO and link builder. Just want to ask about the link wheel strategy. What exactly is the content of the web 2.0 sites that are linking. Is it a same content with spun article/blog or it is entirely different created content (Not spun) but related niche to each other. Hope you get my point. Tnx in advance for your ideas

    • Ming Jong says:

      @Rocky: Hello Rocky, this is a great question. If my blog is designed for convert or presell visitors, I will want to make sure my blog post is unique as it is the post that I wan to rank on Google. Even if you want to submit to web 2.0 sites, I suggest to only submit a summary or the meta description of the post so that the blog post is unique.

      I always use spun content but high quality and readable to submit to web 2.0 sites to save time and money. Those content are generated by Article Builder. The article will be in related niche, i.e. if I want to build links to this post, I will submit IM related article (article marketing, SEO, viral marketing, etc…).
      Ming Jong recently posted..No Traffic To Your Site? What’s Going On?

  3. Bob C says:

    I love the comments and the enthusiasm behind them. However I think Ming’s real point is that “if” you are going to use link-wheels, the method he is suggesting is a proven one. I’ve been using link-wheels since they became popular. I’ve built them manually and with software. My success with them, and yes they still work, is due to the fact that I vary my tactics. The Internet is a dynamic medium. Things are constantly changing. There is nothing wrong with using automation software; whether SeNuke or TBS. Most folks expect automated systems to do all the work. They are only tools. The real magic is in the skill of the user, not the software.

    • Ming Jong says:

      @Bob C: Hi Bob, glad you point this out! There are literally a few dozen ways to build links, simply just take a loo at the backlinking template from SenukeX. Love what you mentioned, the success depends on how you use the tools, not just about the tools themselves. We still need to formulate the process, tweak and optimize before we go for mass production. Thanks for stopping by.
      Ming Jong recently posted..Adsense Account Banned! What To Do?

  4. Just Learn more and more from the Masters SEO on the world,about this linkwheel startegy how much article that we must posted in this each site? do they need optimizing too? please help me Mastah…thks regard.

  5. Hi Ming, I like your link wheel concept. Let’s say I have 20 articles, money site, blog and on the money site and a personal blog. Do i need to follow the tier structure below or can I use sites with high pr like facebook in my tier 1 on my link wheel? Do i post 20 articles on my website blog, my personal blog and then spin them? How many times do i need to spin content at a 60% spinning rate? There are hundreds of press release sites, article directories, Where is the limit on link wheel?

    This subject is twisted…

    This is the strategy below I read somewhere else:
    Tier 1: Create five to ten Web 2.0 properties with a 400 – 700 word article containing a link back to your main website.

    Tier 2: Create 10 – 20 blog posts with unique articles that link back to your newly created web 2.0 pages. Do not link back to your main site from these blog posts. You may have to create a new blog to make up this tier.

    Tier 3: Create 10 – 20 articles and submit them to article directories. Include a link to your blog posts in the author bio box. If you spin your articles, manually spin them so they are completely unique each time.

    Tier 4: Create 5 – 10 articles and submit each one individually to ezinearticles. Include a link to your Web2.0 properties in the author bio box.

    Tier 5: Comment on relevant blogs and provide a link back to your blog posts in tier 2.

    Tier 6: Social Bookmark your Web 2.0 pages in tier 1.

    How many sites do i want to include in my link wheel? I
    Do you have a skype? Maybe you can help me out?

    • Ming Jong says:

      @Anthony Glass: Hi Anthony, I assume that your website blog and personal blog are different. First of all, I will definitely use unique content on the site that I want to rank and attract visitor (i.e. your money site) and spun content to other web properties for backlinking purpose. Also, I would not take the unique content on the money site to spin and submit to other web properties.

      The rationale behind the link building including link wheel is to use high PR dofollow web properties in as your first tier to link directly back to your money site. As the link from FB is nofollow, I wouldn’t use it in linkwheel. I will just create a fan page for each money site.

      For spinning, I used to aim for 80%. Now, I am using Article Builder and usually is 500-1000%. A typical link wheel consists of 4-5 web properties.

      I normally go for at most 3 tiers link, i.e. web2.0 backlinks to money site, link wheel to web2.0, social bookmark and RSS to promote the link wheel.
      Ming Jong recently posted..Is Warrior Forum WSO Turning Into ClickBank?

  6. Ming Jong says:

    Mike, it is good to build 2nd tier backlinks like what you mentioned, submission to directories pointing back to web 2.0 sites as eventually the link juice will be passing down to your money site. Of course, you will need to pick do follow web 2.0 to do that.

    I use SEO Link Robot and Senuke X to help to create that as doing manually is just time consuming… For a money page, I typically create 2 times per week. There are no hard and fast rule to that. 1 thing to be cautious is that you should vary the anchor text a bit if you are doing creating link wheels daily with software so that it looks a bit more natural.
    Ming Jong recently posted..Will ArticleRanks Power Up Your SEO Effort?

  7. Sorry, I did not read the top half it appears you have mentioned the final point in my above comment. I did skim through fairly quickly so I may have missed a few items.

    Additionally any comments regarding the strategy of Web2.0 pointed to money site, then making mass submissions to directories pointing back to the web 2.0

    Another is the same as our first example, only linking in this submission and we are not mixing up directories, Blogs, Forums.

    I have been considering the mixing and is why I was wondering how many of these do you think you could create.

  8. Ming

    This is a standard that has a number of different applications. For example building web 2.0 sites and pointing to a money site and using directories to point to the 2.0. Basically doing the same as you have suggested above with some variable, for example the our 2.0 is not linked and we are using directories

    I have started to wonder and you seem to have mentioned, how many different times do you think you could build this type of link network, and to what benefit would creating more help and when could it cause problems if at all.

    Also in your article I am not sure I remember if you mentioned the strategy for linking the 2.0 sites together for your readers though not overly complicated.

  9. Kacper says:

    Hi Ming, thanks for clearing things out for me. :)

    I’ve two question still, though. (I like things to be as clear as they can be. :) )

    Ad. 1. Did you mean you link to another w2.0 that is a part of the link wheel, or to just some another 2.0 you found in Google?

    I’ve to tell you, I’ve been building my links earlier the way Joseph Archibald described in his 40-day challenge (although I did it far more chaotic.) Still, techniques need to be diversified in order to bring results.

    So I’ve started building my first link wheel your way. I’ll wait for a month or so and will tell you the results I got. :)

    Oh, and thank you so much for this great article. ;)

    • Ming Jong says:

      @Kacper: Hi Kacper. I get a bit confused by your question…I just follow the 2nd graph which is a open wheel with a web2.0 in the middle that protecting the MS. So, I only link to the web2.0 protect the MS. In other words, no matter what, I didn’t link outside of my link wheel. Anything that connected is part of my properties with my links. However, you are free to experience to link out to some authority sites since it won’t do you any harm…

      The 40 day challenge is a great study : ) However, some of the blog networks were hit recently so might need to tweak a bit…Still the foundation is there!

      Look forward to your update :)
      Ming Jong recently posted..Generate Passive Income – Are You Doing It The Right Way?

  10. Kacper says:

    Hi Ming!

    Very nice link wheel strategy you’ve got here, I’m planning on using it in my next campaign. I just have this question I’ve been asking myself since I’ve heard about link wheel — how do you link?

    First of all, how many links do you have on the 2.0 site? Do you link to your money site in every post, or just in the first one, so Google don’t get suspicious?

    Speaking of being suspicious, I’ve stumbled upon an opinion that it is best to link only to money site (ms) from the 2.0, ’cause if you link somewhere else, then ms will get less link juice. But doesn’t Google perceive sites whit considerable amount of links as more trustworthy?

    Secondly, do you use 2.0 to target only one kwd or do you target few?

    Thirdly, does it matter what kwd you use to target 2.0 from link wheel? And do you link to other sites from link wheel 2.0s or just to the 2.0 which protects ms? Do you link from each and every post you publish there?

    Another question I was hoping to get an answer to is this one: when you charge 2.0s with link juice, do you use some service like UAW or something? I’ve heard it’s very powerful to charge link wheel with this kind of juice and have tried it, indeed. But I was wondering: which URL charge with UAW: the URL of the 2.0 or the exact URL to the post?

    Oh, that’s quite a lot of questions I’ve asked here, but I believe they are quite easy to answer. Hope you’ll find some time to do that! :)

    • Ming Jong says:

      @Kacper: Woh Kacper, that’s a long list of question. I will chip in my 2 cents below:

      1. I usually have 2 links pointed to my money site and 1 link to another web2.0 site randomly. If you do it as per my 2nd graph (the conservative link wheel), it is very safe…I don’t really worry about the link juice issue since we are not pointing to 10s of site within an article.
      2. I target multiple keywords to my post and I think it is a good practice to diverse the anchor text.
      3. Generally, I use anchor text I would like to rank. I only link to the web2.0 that protect the MS. I will link from each post. Also, bear in mind that there will be multiple posts pointing to different money pages on the web2.0 that protect the MS as well.
      4. I do use some other like links such as social bookmark, RSS and blog network like Authority link network to charge the link wheel. I will link directly to the post that containing the anchor text.

      Hope this help. Let me know if any points above is not clear to you. Thanks for dropping by.
      Ming Jong recently posted..How To Get Backlinks To Rank A New Site – The Right Way

  11. I think the flat, 2-D graphics of Link Wheels fail to present a true picture. If you visualize those properties and links in a 3-D space of Authority, PageRank, No/Do-Follow etc. – What you actually end up with is a VERY complex *MESH*.

    As soon as you start building any tiered and multiple bookmark efforts to the properties – it all becomes such a convoluted cross-mesh ‘sphere’ that it can no longer truly be discerned as anything but random. And it either passes relevance to your money site or not that has much more to do with the KEYWORDS you’ve chosen and NOT the overall architecture of the resulting mesh-mess.

    There’s no need to architect such specific follow the arrows patterns from A, B, C to X & Y, Then Z….. Just post deep, well written content to various properties and point them wherever you want – and mostly to your money site.
    Glenn @ Mac SEO Tips recently posted..Google’s SEO Slaughterhouse : Dying Below The Fold

  12. @Ming Jong: First of all thanks for your great article. However, I have few questions and your answers will be highly appreciated.
    1. In your Proven Link Wheel Strategy will the Zimbio have a link pointing to Squidoo, creating the circle, or no ? (Because I don’t see this connection on the picture).
    2. When you say update your Web 2.0 properties do you mean updating of the profile or the post itself ? I mean I am using this post,, for example, to make a link to my money website, and this is my profile with 3 posts – So my question is should I update the post itself or just add 1-2 article/month to my profile on Squidoo ?

    Many thanks in advance!

  13. Zeljko Vasic says:

    Seems I am laggin behind in the link building strategies. First I read the wheel concept which was exceptionally described and after that in the comments area people actually spitting on it. In my opinion after reading about this wheel concept, I think if you are smart enough you can apply it halfway or find a way around to not spend again either too much money or time and still get enough link juice from the whole method…meaning not just from the web2. site.

  14. Henry Bolden says:

    This link wheel strategy looks pretty good. However like many of us, I just don’t have the time to invest in this, nor do I want to pay to outsource. I’d be happy to know of something not as time consuming though.
    Henry Bolden recently posted..Cool Free WordPress Plugin

  15. I use a basic backlinking strategy from Pat Flynn’s site (distilled down from Warriors Forum I think) and it’s similar to the link wheel but just as much work. I think a more organic approach works best, rather than outsourcing and getting rubbish writing, write and spin your own content (or outsource to someone who will do this manually) and over time apply the new web2.0 links. I try to do one keyword a month which might not sound much but there’s a cumulative effect and it does build traffic.

    I am creating 12-15 backlinks per keyword with proper writing that generates quality traffic that will become loyal readers and buy your stuff too!

    All this seo stuff is great if you want quantity, but what if you want quality?
    Cassie | womenswaytowealth recently posted..Your Problem Is Not The Economy, It’s Your Marketing

    • Ming Jong says:

      @Cassie | womenswaytowealth: Hi Cassie, again this is something as a business owner need to balance between, time and money. You can get a decent article done for $5 but don’t expect insightful information. You can also get people to spin (or rewrite) article for even lower price. Or you can do everything yourself so you can make sure the quality.

      Building links consistently is the key to succeed since SEO game is the long run game.
      Ming Jong recently posted..Move WordPress To New Host

  16. This is great way to protect your money site. PErsonally I oint a “few” web 2.0’s at them and then link to THOSE links. and sometimes even link to the outer ring links with things like automated bookmarking etc.

    It all depends upon how much time, money and energy you have. The important point is that you do not have too many links pointed directly as the money site and risk any sort of ban that will make ALL of the effort pointless
    Steve@Affiliate Marketing Tips recently posted..4 Christmas *Goodies* for ANY Internet Marketer

  17. Thanks for the answer Ming, that helps a lot.

    I’m inclined to use a somewhat random approach since the more uniform the pattern, the more likely it is that Google will spot and block it.

    Definitely agree about interlinking, mutual support of different web properties is a great way to boost authority.

    Another question – what do you think about the value of social media links, when they are nofollow, such as in Facebook and Twitter etc?
    Jym | Increase Blog Traffic recently posted..Blogging Tools

    • Ming Jong says:

      @Jym | Increase Blog Traffic: Welcomed Jym. This is not a holy grail (i.e. once you implement this then you dominate Google), it still depends on your the competition but so far it is working great for me and helps a lot. Social media is the in thing. I am still exploring that and I haven’t seen a boost of ranking due to the social media backlinks alone. However, if your posts went viral, get tweeted and shared on FB thousand times, the chances for your post to get talked about in other blogs are high, so you might gain some right anchored link point back to your site.

      Having said that, my feel is that Google will probably adjust their algorithm score with heavy weight on the social media share since G+ is gaining momentum. Still, for sites that totally ignore social media but purely with high PR backlinks, they still works well so far (touch wood).
      Ming Jong recently posted..5 Proven Tactics To Drive Traffic Using Forum Marketing

  18. robert says:

    Hi there Ming, I so disagree with anything he written and I will tell you why.
    For starters all the web 2.0 properties you mention in your list are all no follow so there will be no link juice whatsoever. Number two in your link will if your web 2.0 property gets banned or deleted by the website that it is on then the whole link will collapses. The reason why you think your link wheel is working is probably because you have a few links from do follow websites like Ezine articles.

    Link wheels are just plain hard work and more trouble than what they’re worth. You would get better results from just using CommentLuv plug-in
    robert recently posted..Sorry But Content Is Not King!

    • Ming Jong says:

      @robert: Hi Robert, the web2.0 sites are do follow. Just go to or Squidoo and open up any popular pages, then use a tool such as Quirk SearchStatus to highlight NoFollow links and you will see.

      The key is not to spam the network so that your post will stay there. If some of the sites do ban your account, then probably they have strict policy and you need to avoid putting any external links in your first few posts just to be safe.

      Having a site banned will break the chain but not all your effort. The other way is like what I mentioned to Jym, to have multiple random links to interlink the network instead of forming a circle.

      CommentLuv backlinks and the in context backlinks in web2.0 sites are totally different though they will help a bit in terms of SEO.

      Anyway, just stick to whatever working for you. Just my 2 cents on this :)
      Ming Jong recently posted..Financial Freedom – Your Dream Come True?

  19. Interesting.

    It’s common knowledge that Google ain’t keen on the old link wheel. And protecting the money site makes perfect sense.

    I haven’t tried to use any kind of link wheel though, simply I point links from everywhere back to my blog, and sometimes build 3rd tier links too.

    Does the link wheel really have that much of an advantage?
    Jym | Marketing Your blog recently posted..SEOQuake Review: Free SEO X-Ray Spex?

    • Ming Jong says:

      @Jym | Marketing Your blog: Jym, my opinion is that social networks are trusted by Google and they usually have very high page rank (at least the list mentioned above). So, when those networks talk about related content and link back to your page, that shows that your page should be good. Also, the interlink between the sites is another way to promote each other (you can also random link them instead of doing like a circle). It really helps to rank the page a lot.

      Before the traditional link wheel is hit by Google, you can actually dominate a few spots in the SERPs with your money page and your link wheel. However, Google did catch it…

      Still, with the configuration, you will get powerful link juice pass down to your money site via web2.0 site :)
      Ming Jong recently posted..Google Page Rank Update November 2011

  20. Yes, the typical link wheel has fallen out of favour with Google. But the newer version is a lot of work. Creating several unique articles just to get a single link (Yes, you can pay $5 or $10 to have some regurgitated baby food pounded into something that looks like words, but do you really think Google is stupider than the folks who write that crap?) So here is an alternative:

    Create a good article on a Web 2.0 site. Submit it to a couple appropriate social bookmarking sites for the niche. Comment on a couple good blog posts in the niche, using the article URL as your “website”.

    There you o. You have created great content, engaged with bloggers and given real link juice to your hub.
    David @ SEO blog recently posted..2011 Social Media Fail of the Year

    • Ming Jong says:

      @David @ SEO blog: Yes David, it is a lot of work if you do it manually. However, this can be outsourced or you can use software such as SEO Link Robot or SENuke to automate the process.

      Thanks for the suggestion. That’s another way to get good quality backlink :)
      Ming Jong recently posted..Watch Out If You Are Using All In One SEO & Why I Use WordPress SEO

      • @Ming Jong: My thoughts exactly. And it is this process that lead me to make the comment. You see, this can all be very time-consuming. But it can be outsourced, at which time you have a choice. Pay very little for total cr*p – I have tried several suppliers and if there is one thing I can credit them with is consistency…consistently garbled writing. Or you can pay a modest fee of, say, $20 per article. I run a freelance writer’s agency, and my writers would not work for even this fee. When it comes to writing quality, you do get what you pay for. But to pay $100 for articles pointing to a page that links to your page is a lot of money (at least for my budget).

        I am not saying that garbled text linking to a page that links to one’s money page doesn’t work, by the way – at least in the short term. But I have a lot of faith in Google’s and Bing’s capacity to weed out spam, and if lots of people start creating link wheels in this format with clearly garbagy text, it won’t be long before their algorithms weed it out, anyway.

        I am just suggesting that putting up good quality comments that one writes oneself and actually make the Web a better place is preferable to using any of the Link Wheel services I have run into, so far.
        David @ SEO blog recently posted..2011 Social Media Fail of the Year

      • Ming Jong says:

        @David @ SEO blog: The time and effort spent on on link wheel is definitely a valid concern. For quality content, em…this is controversial…I definitely support having top notch quality content for every page.

        To me, my priority of content quality will be money page, 1st tier backlink page then 2nd tier…For linking page, the purpose is to get backlink that indexed by Google. For money page, is to provide user a great experience(just like what Google Adwords policy ask for) and also tweaking for click through, conversion, etc…

        $100 per article is definitely out of my budget (unless it is a sales letter). For backlinking articles, I don’t require it to be thought provocative, but just a piece of unique article with proper keyword density and correct grammar and structure…

        I totally understand what you are saying and your concern, exactly what Google wants and is the core business of Google, to provide user a quality experience when using their service (they will keep fighting it to survive). Eventually, we also don’t want all top 10 position filled with affiliate sniper page when we search for any keyword…

        Just would like to get the max out of whatever is working as quick as possible before all the private blog network, link wheel, or anything lost their effect…
        Ming Jong recently posted..Blog Commenting Etiquette – 5 Tips To Get Your Comments Approved Everytime

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