Since my last post about Google Algorithm Update February 2012 – Link Evaluation, Matt Cutts announced that Google is working on search engine ranking penalty for “Over Optimized” sites. You can listen to the audio clip from Search Engine Land where Matt Cutts mentioned the penalty, or just take a look at the transcript extracted below:
“What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.” – Matt Cutts
As usual, it is a rather ambiguous statement without telling you how much is too much. However, we shall see significant move in SERPs in a few weeks or months.
I am not sure if Google is currently implementing or testing, but one of my blogs was hit and a lot of keywords were sandboxed. On top of that, Build My Rank was shut down today due to the major de-index of their network by Google. It seems like Google is catching and hitting hard to a number of blog networks.
Now, Matt Cutts announced the latest penalty for “over-optimized” sites, which overwrites his previous statement in a video in 2009 about over optimization, where you can watch below:
I don’t have much clue regarding the SERPs move at the moment since they are still implementing or in the testing phase. However, I am sure this round will be BIG hit!
So, if you purely rely on search engine traffic, this should be a wake up call or a good warning that it is time to diverse your traffic source. Diversification of either traffic sources or money sites is always a good thing in my opinion. Just like to invest in share, never put all your investment amount into a single portfolio. No matter how bright the future of the company is and how fantastic the financial position of the company, just don’t put all eggs in one basket to be on the safe side.
Fortunately, there are still many alternatives such as video marketing, article marketing, forum marketing, social marketing, paid traffic etc… apart from search engine traffic, which people can tap on and harness the power from them.
As I mentioned in my early posts, I am currently into video marketing and testing out banner advertising and other paid traffic sources. The potential of just video marketing and banners are huge! And these are a lot bigger than organic traffic, which is limited by the search volume. So, my plan is to carry on with my traffic sources and do the most feasible SEO practice to siphon some organic traffic from the search engine in addition to my current traffic sources. However, I will just treat these organic traffic like a bonus, i.e. if I get it, it will be awesome! If not, life goes on…
What is our view about the Google penalty for “over-optimized sites”? What’s your plan to mitigate the risk of your business? Feel free to leave a comment below to share your view.