A few days ago, one of my reader ask me if I can cover RSS in one of the post so that she can understand better about RSS. I thought it is a good idea since this is a relatively new topic in my blog and I would love to know how others are tapping on the power of RSS.
RSS stands for Really Simple Syndication is automatically generated from the WordPress blog. The RSS will also be updated automatically whenever you have updated with new blog post. A typical blog powered by WordPress will have the RSS URL like this: http://www.YourBlog.com/feed. I bet you have also seen the RSS icon displayed at a prominent location in some of the blogs you come across.
How Do You Use RSS?
Now, you know your RSS URL, so how should you use your RSS to benefit you? I do get some direct traffic from RSS to this blog. However, I love to use RSS as backlinking strategy and this is probably kinda different from others. So, let’s delve the usage of RSS as backlinks and direct traffic.
1. RSS Traffic
As you can see at the top right hand corner, I have my RSS icon, Facebook and Twitter icons up so that people like you guys that are interested to stay in touch with me can connect me via this few channels. Once you click on the RSS icon, it will bring you to my feed at Feedburner where you can subscriber the feed via any online readers you desired. I only use Google reader to get feeds from blogs that I visit frequently such as:
- Copy Blogger
- Smart Passive Income
- Quick Online Tips
- Famous Blogger
- Basic Blog Tip
- Steve Scott Site
- Attraction Marketing Online
- Build Rank Profit
- The Bad Blogger
- Live Your Love
- Bloggers Alchemy
- One Spoon At A Time
Note: This is not an exhaustive list of blogs that visit frequently and I am sure I have forgotten some of the good one. By the way, most of the times I just type in the sites manually instead of reading the feed from Google Reader.
Anyway, I hope you get the idea how the RSS can allow readers not to miss your future posts (the readers need to subscribe to the RSS). Therefore, as a blog owner, you will be able to notify automatically a group of your loyal readers that will come back for your posts every time whenever you have a new post updated. Having said that, my preference is to mail out to my list when I have a post up that I think would benefit my list because email provides personal touch and allow me to connect better with my list. If you have not subscribe to my list and get your free buyer keywords hunter, you can just fill in your name and email at the sidebar on the right hand side to ensure you will get first hand information from me that will benefit you
2. RSS Backlinks
Apart from this blog, I run multiple niche sites that generate me income and hence I am always into SEO link building strategies that will help me to rank my sites on the front page of Google. One way I love about RSS backlinking strategies is that you can turn any pages into RSS feed and then submit to the RSS aggregators so that you will gain a backlink from those high page rank sites.
You might be aware that RSS is only available to your blog posts but not pages and also definitely not for static html site. So, what do you do with your pages and static html sites? Can you take advantage of RSS backlinking to these pages? The answer is …. YES!
There are quite a number of sites that allow you to convert any pages to RSS feed, and I found the following are great for static html sites:
For pages on WordPress, you can use a free plugin – RSS Includes Pages to automatically include pages in the RSS.
Just register any one of the following and you can turn any pages you desire to RSS feed. After that you simply the RSS URL and submit to RSS aggregators to gain massive backlinks to your site. I have listed some RSS aggregators that you can submit your RSS URL below:
RSS Aggregators List
I’ve been using a software – Web Traffic Genius to automatically submit each RSS feed to around 15 RSS aggregator sites, so save me lots of time to do it manually.
2nd Tier Backlinks
Apart from building backlinks from those RSS aggregators, I love to use them to build 2nd tier backlinks, i.e. backlink to a backlink to make sure my backlinks are indexed by Google and at the meantime to boost the link juice of my backlinks. This is particularly useful for profile links. If you have built those high PR profile links, you might notice that they take very long time to get indexed and in some cases, they are just not indexed. Any backlinks that are not indexed are dead links.
What I normally do is to turn those profile links into RSS feeds and submit them to RSS aggregators. This will ensure those profile links are indexed so that your effort (or your VA’s effort) won’t be wasted.
How do you use RSS to your advantage? Feel free to drop me a comment below