I understand that forum marketing is old school technique and probably not a “shiny method” among tons of traffic generating strategies. However, it is still one of the proven and reliable methods that can increase traffic of your sites.
Why Forum Marketing
1. Permanent Traffic
We all know that traffic is the life blood of the business and it does cost money and effort to generate traffic. The great thing about forum marketing traffic is that it is permanent traffic. The thread you create or reply in the forum will generally stay permanently (as long as the forum exists) and keep generating traffic to your site day in day out.
2. Free Traffic
What’s better than free? Forum marketing is generally free for everyone (though some of the forum might require you to pay a membership fee for some sections). You really don’t need to spend a dime to get started to drive traffic to your site.
3. Targeted Traffic
Forum is an online community that gather people with the same interest to share information. For example, people visiting to BabyPips Forum are interested in Forex. This is extremely beneficial for us to drive traffic from this forum to a Forex related site because they are targeted visitors. You don’t really need to worry about the quality of the traffic sources.
Does Forum Marketing Still Work?
Some people might try forum marketing before and eventually give up. Why is that? Most of the time is because of using wrong strategy or don’t even know the proper way to market through forum. I am sure you have seen replied thread like “Great posts”, “Thank you”, “Nice”, etc… The person who left this kind of response in the thread just hope to gain some traffic via the signature link or simply just for the sake of backlinking.
That’s what a lot of people are doing in the forum and they just claim that forum marketing does not work anymore. Do they provide value to the thread by leaving those kind of response? Just think logically, do you think people will be interested to find out more from you by clicking through your signature link for those response? Definitely no.
Forum Marketing Tips
1. Find Fresh Questions
Generally, all the forums consists of different section. You can easily browse through the threads that no one (or very few) has replied yet and provide your opinions with valuable tips to them. It will be even better if you can target the questions closely related to your offer in signature. Let’s say if your site is related to SEO, you should target the threads with SEO related matters.
You can expect almost immediate traffic to your site if your signature is attractive enough.
This is extremely important in forum marketing because you rely on your signature to drive traffic to your website. If you would like to attract people interested in SEO, you could put a link in your signature such as “Click Here to download my 7 SEO techniques that dominate Google in 3 days [only 30 minutes a day]“. In your response thread, you should provide valuable information and tips but also shouldn’t throw out every single detail. This way, you can lead them to click through your signature to find out more if they want to. This is how you drive traffic via your signature.
3. Start a Thread
Replying threads is good. However, once you have 10 or 20 posts that allow you to start a new thread (each forum has its own requirement about starting new thread), you should do that. So, what’s the content in your thread? I will say target the solutions to common problems that people are looking for in the forum.
For example, if people are looking for traffic methods most of the time on forum, you can compile a list of traffic methods with useful resources links in your new thread and ask people to add in whatever they know. This type of round up thread will usually get lots of response and exposure.
Tips: If you have been blogging, you can actually recycle the content of your blog and rewrite a bit and then post it on forum. This way you can save your time and effort in content generating.
4. Scale Up
Once you start gaining some traffic from a forum, you can scale up your forum marketing effort by posting to a few more forums. You can easily find tons of forum in your niche at Boardreader and Omgili.
5. Rinse and Repeat
Do this consistently and you will see increment of traffic from different forums on different threads. Remember that a lot of your old threads are also searched and read by others who are looking for information on the forum. So, both your old and new threads will keep generating you consistent traffic.
Make sure to respond to any queries people raised up in your thread. The more replies and views in a thread, the more it will attract people to check it out. Hence you will receive more traffic to your site.
What’s your view on forum marketing? How do you tap on the traffic using forum? Love to know your thoughts. Feel free to drop me a comment below.